Most commonly used are short tail keywords (high search volume, high competitive rate, broad search intent, low conversion rate) and long-tail keywords (low search volume, low competitive rate, specific search intent, high conversion rate). Understand keyword types: There are many different types of keywords you can use to rank your business in search engines.
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Is your business looking to generate more sales or leads? To increase brand awareness or customer engagement? Depending on the overall goal, make a plan on how to successfully generate qualified leads using specific keywords or topics. Have a clear goal in mind: Before choosing your target keywords, it is important to understand why these keywords are useful for your business. Related: How to Track Your Keyword Rankings in Databox How to Choose The Right Keywords to Optimize for SEO Identify keyword opportunities: Essentially, by tracking your most important keywords continuously, you’ll be able to identify an array of keyword opportunities based on search volume, competition, search intent, ranking pages, and determine which ones to prioritize. By spotting this information early on, you can easily take the necessary steps to address that problem, or in case if it’s a technical error or a penalty, to avoid the same problem in the future. Rank drops typically occur due to your competitors outranking you, technical errors, penalties, and similar. Monitor rank drops: Keyword tracking tools can also be used to monitor rank drops and identify the cause of that decline. This information helps you identify which keywords are the right choice for increasing your business or client’s visibility. Increase visibility: Keyword tracking reveals how well your target keywords rank in the SERP.
Furthermore, tracking and analyzing keywords reveals how your competitors perform against your target keywords, their best performing content with the most high-quality backlinks, social engagement, and much more. Monitor your competitors: Keyword tracking lets you know which keywords your competitors are ranking for and missing out on, allowing you to make an informed decision and choose the keywords you can actually rank for. Here are the 5 most significant reasons to track keywords: Keyword tracking helps you determine whether your SEO strategy is working and if your optimization efforts are indeed paying off.
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